The Merchants of Cool
How businesses market to American teenagers, and the effect they have together on popular culture.
7.5(10) 2001-02-27 55 minDocumentaryHistoryMusic
A documentary on the marketing of pop culture to Teenagers.
ProducerBarak Goodman
WriterRachel Dretzin
DirectorBarak Goodman
ProducerRachel Dretzin
ProducerSam Bailey
Cast & characters
Douglas Rushkoff
as Self
Christina Aguilera
as Self
Greg Berlanti
as Self
Jessica Biel
as Self
Adam Carolla
as Self
Fred Durst
as Self
Malcolm Gladwell
as Self
Carson Daly
as Self
No photo
Lewis Goldstein
as Self
Shaggy 2 Dope
as Shaggy 2 Dope
No photo
Brian Graden
as Self
Tom Green
as Self (archive footage)
Jimmy Iovine
as Self
Jimmy Kimmel
as Self (archive footage)
Jamie Madrox
as Self
No photo
Robert McChesney
as Self
Mark Crispin Miller
as Self
Monoxide Child
as Self
Neal H. Moritz
as Self
No photo
Ann Powers
as Self
Robin Quivers
as Self (archive footage)
Dave Sirulnick
as Self
Britney Spears
as Self (archive footage)
Howard Stern
as Self (archive footage)
